02 · CONTEXT
Ask the right questions.
Airtel is the focal firm. Jio is the benchmark. Four research questions connect the commercial promise to the operating reality.
RQ1
How do Airtel and Jio differ across the 7Ps, and which differences could matter for subscriber lifetime value?
Framework
The extended services marketing mix connects commercial positioning with people, processes and visible service cues.
Evidence
Operator reporting establishes monetisation and scale, while the reconstructed presentation supplies the strategic comparison.
THE CENTRAL HYPOTHESIS
A premium proposition raises the standard customers may expect. Scale multiplies the consequences of process failure.
These are managerial interpretations. The analyses test observed perceptions and associations; they do not establish the causal effect of pricing or scale.