Airtel × JioTHE LIVING SIGNAL
GROUP 06SEPTEMBER 2026
The report

Two service architectures.
Different execution risks.

ACADEMIC STUDY · 2026

14 · ACTION

Turn the diagnosis into an operating agenda.

Six proposed initiatives. A 12-month sequence that puts measurement, ownership and reliable handoffs first.

Explore months 1–12 · swipe horizontally on smaller screens.

PROPOSED IMPLEMENTATION123456789101112
RECOMMENDATION · Proposed foundation

Formal SERVQUAL Field Studies

Network telemetry cannot directly measure empathy or assurance, and the supplied instrument leaves expectation and construct-validation gaps.

Repeat measurement in months 10–12.

Dependency

Agree on questionnaire wording, expectation measures, sampling design and construct validation before fieldwork.

Expected KPI

Proposed KPI: sample adequacy, construct reliability and clearly defined perception and expectation measures.

Intended strategic impact

Intended outcome: a stronger basis for judging service dimensions and choosing interventions.