Airtel × JioTHE LIVING SIGNAL
GROUP 06SEPTEMBER 2026
The report

Two service architectures.
Different execution risks.

ACADEMIC STUDY · 2026

08 · EXPERIENCE EVIDENCE

Perception needs its own evidence.

Five SERVQUAL dimensions organize the questions. The supplied instrument supports individual perception proxies, not a validated overall service-quality score.

WORKBOOK CALCULATION · QUESTION PROXY

Overall reliability

How would you rate the overall reliability of your telecom service?

Airtel3.16/5n = 433
Jio3.15/5n = 513
Airtel
Jio

Distribution from 1 (low) to 5 (high)

Investigate in Studio
Inspect all five response levels
Overall reliability · 1 low to 5 high
RatingAirtel · n = 433Jio · n = 513
152 (12.0%)58 (11.3%)
273 (16.9%)96 (18.7%)
3132 (30.5%)155 (30.2%)
4107 (24.7%)121 (23.6%)
569 (15.9%)83 (16.2%)